“The problem with words is that they easily lose their meaning.
Say something often enough and it becomes a tic, not an expression of how you actually feel.
Not only that, but words rarely change things. Actions do.”
Excerpt from Seth Godin’s Saying vs Doing Post
Analytical & Technical Skills
Multiple developer languages ranging from HTML to PHP
MYSQL database management
Building custom platforms, as well as knowledge of open source platforms
Building custom marketing automation software
Development planning & process mapping
Proficient in industry leading software applications
Marketing & Sales Skills
Creative problem solving
Digital marketing plans creation and management
Email marketing campaigns creation and management
SEO including organic and paid search campaigns
Essential Business Skills
Effective Management Skills
Proficient in Common Business Applications
Ability to communicate technical knowledge and understanding to a non-technical audience
Getting the right message across in the right way
Clearly communicate the benefits of a solution
Ability to ask effective questions
Experience working with customers, associations, board of directors, vendors/contractors
[ Case Study for a Healthcare Practice - Developmental Discovery Center ]
An Arizona Physician was in need of increasing awareness for Learning and Behavioral Disorders as well as increasing revenue for the practice.
I created a new branding and marketing approach by surveying parents and teachers to identify the true experience of dealing with the challenge of a child with a learning disability.
This valuable information collected assisted in the creation of workflows and processes to address the needs discovered. Resulting in a new visual brand and advertising campaign, an informative custom website, a custom online diagnostic tool, and used smart internet marketing to find the people who were looking for help.
The staff was also trained and given tools to answer each incoming inquiry with a process designed to best prepare the parents and children to receive help and get results.
[ Case Study for a Health Coach - Vivian Paulsen ]
A health coach without branding or a web presence was about to launch her first webinar series. She was looking for a way to stand out amongst her competitors, reach her target market, grow her email list and enroll clients into her webinar.
Together we discovered her target market of women over 40 experiencing health issues and complaints. I created an easy to understand, easy to manage automated marketing solution that included branding, personal website, lead magnets, email sales funnel, digital downloads and a client response tools.