About Me

Hi. I’m Krystal and I have helped many companies develop an online presence that meets goals and increases visibility.

I spend my days in many different areas from back end programming to front end engineering, marketing, wireframing, process workflows and mapping, user experience and visual design as well as managing teams of developers and designers.

Multiple years of experience in the industry has helped me become a strong driving force for improving performance, scalability, and reliability of all different facets of development projects. Including the creation of a innovative project discovery and planning program that has helped direct and clarify needs, as well as defines the path to meet online goals.


Analytical & Technical Skills








Business Catalyst




Database Management (MYSQL)
   Structure, Segmentation, Reporting, Maintenance

Planning & Process

Custom Marketing Automation Software

Adobe Creative Suite
   Photoshop, Illustrator, Dreamweaver, InDesign

Marketing & Sales Skills

Creative Problem Solving

Digital Marketing Plans
   Creation, Implementation and Maintenance

Email Marketing Campaigns
   Creation, Implementation and Maintenance


Organic and paid search campaigns

Essential Business Skills

Business Management

Project Management

Critical Thinking

Effective Management Skills


Proficient in Common Business Applications
   Mac (Pages, Numbers, Keynote)
   Office Suite (Excel, Word, Powerpoint)

Communication Skills

Ability to communicate technical knowledge and understanding to a non-technical audience

Clearly communicate the benefits of a solution

Ability to ask effective questions

Getting the right message across in the right way

Experience working with customers, associations, board of directors, vendors/contractors

Professional Experience

2013 - Present

Lead Full-Stack Web Developer and Systems Architect

Arizona Digital Marketing Experts - Chandler, Arizona
James Riviezzo - (480) 518-3134

Web Development and Design

Architecture & Process Planning

Business Strategy

Database Management

Customer Service

Assisted with sales, marketing, accounting and day-to-day business operations

2009 - 2013

Production Supervisor

Arizona Interactive Media Group - Chandler, Arizona
Derek Watkins - (480) 898-7700

Managed production department

Web Development and Design

Print Design


Database Management

Customer Service

2005 - 2009

Creative Director

Vividual Creative Studio - Scottsdale, Arizona

Print Design

Web Development and Design

Directed Photoshoots

Managed and directed projects with various freelances and contractors

Assisted with business strategy, sales, marketing, accounting and day-to-day operations

2002 - 2005

Creative Director

American Association of Cosmetology Schools - Scottsdale, Arizona
Jim Cox - (480) 281-0431

Print Design

Web Development and Design

Led direction of all print and digital media products for association

Assisted with exhibitor and attendee services for conferences, workshops and conventions

Creation and management of scholarship program for members and students


BFA, Arizona State University, Tempe, Arizona

AA The Art Institute of Phoenix, Phoenix, Arizona